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Creative Award
New York, United States
Harvey Nichols - "Wire Wool" by ANDY Awards 2014

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TitleWire Wool
Agency
Campaign Sorry, I Spent It On Myself
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 11
Business Sector Department Stores, Supermarkets
Media Type Print
Length
AI Description The Harvey Nichols 'Wire Wool' ad humorously features a wire sponge sold as part of the store’s gift collection. The ad is set against a minimalist white background, emphasizing the product: a gleaming wire sponge. Text on the packaging states 'Sorry, I Spent It On Myself,' conveying humor and self-indulgence. The ad suggests this wire sponge could be a last-minute gift option. It's priced at 96p, and below, the ad reads, 'Available instore and online this Christmas,' turning a mundane item into a cheeky holiday gift suggestion. The clean, modern design emphasizes simplicity and irony.
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