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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Gravel" by ANDY Awards 2014

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TitleGravel
Agency
Campaign Sorry, I Spent It On Myself
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 11
Business Sector Department Stores, Supermarkets
Media Type Print
Length
AI Description The Harvey Nichols ad titled "Gravel" uses humor to promote its gift collection. It features a clear plastic bag filled with gravel, tagged with a price of £1.61 and labeled as part of an authentic collection. The package is simply designed with a white background and minimal text, creating a modern, minimalist aesthetic. The slogan "Sorry, I Spent It On Myself" appears on the bag, adding to the humorous tone by suggesting this inexpensive gravel is all one could afford after self-spending. The ad concludes with a message that the product is available in-store and online, accompanied by the hashtag #SpentItOnMyself. This ad encourages consumers to consider self-indulgence humorously as the holiday season approaches.
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