Metro Trains - "Dumb Ways to Die April Fool's" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Die April Fool's"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Die April Fool's |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | April 2014 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Gaming |
| Length | |
| Market | Australia |
| AI Description | The 'Dumb Ways to Die April Fool's' ad by Metro Trains, created by McCann Melbourne in 2014, features animated cartoon characters from the Dumb Ways to Die series. These characters, with their quirky design and bright colors, engage in humorous and morbid scenarios that highlight dangerous behavior. The frames showcase a distinct visual style with minimalistic backgrounds and playful elements like a playful character setup involving boots and an iron. One blue character interacts with various objects, leading to comedic outcomes. The final message emphasizes being safe on April Fool’s Day, subtly referencing the importance of staying safe around trains. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |