Guinness - "Trois" by ANDY Awards 2014
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Guinness - "Trois"
- Brand: Guinness
- Country: Singapore
- Advertiser: Diageo
| Title | Trois |
| Agency | BBDO Singapore |
| Campaign | Un, Deux, Trois, Quatre |
| Advertiser | Diageo |
| Brand | Guinness |
| Posted | March 2014 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | |
| Market | Singapore |
| AI Description | This Guinness print ad features a minimalist, abstract illustration. The artwork shows the profile of a person seamlessly integrated into the outline of a Guinness glass being tilted to drink from. The outline is done in simple black line art, contrasting with the bold yellow background. The focus lies on the iconic black and white Guinness pint, effectively demonstrating the transition to bottled availability with the text ‘Guinness Draught Now in a Bottle’ prominently displayed beneath. The overall design is sleek and impactful, emphasizing simplicity and elegance while introducing a new product form. |