Guinness - "Deux" by ANDY Awards 2014
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Guinness - "Deux"
- Brand: Guinness
- Country: Singapore
- Advertiser: Diageo
| Title | Deux |
| Agency | BBDO Singapore |
| Campaign | Un, Deux, Trois, Quatre |
| Advertiser | Diageo |
| Brand | Guinness |
| Posted | March 2014 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | |
| Market | Singapore |
| AI Description | The print ad for Guinness employs a minimalist and modern design, utilizing clean and simple line art to convey its message. The illustration features a stylized silhouette of a person whose head and arm blend into a bottle. The line continues downward to form glass, indicating the flow from bottle to pint. This clever imagery emphasizes the new availability of Guinness Draught in a bottle. The use of bold lines and a neutral background draws attention to the outlined figure and product, creating a visually striking presentation. The tagline 'Guinness Draught Now in a Bottle' reinforces the innovative packaging concept. |