Verizon - "Gas Station Receipt" by ANDY Awards 2014
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| Title | Gas Station Receipt |
| Campaign | Indycar "Fastest Instagram Stories" |
| Advertiser | Verizon |
| Brand | Verizon |
| Posted | March 2014 |
| Business Sector | Personal Wireless Communication |
| Media Type | |
| AI Description | This Verizon print ad effectively uses a gas station setting to deliver a crucial safety message about texting and driving. The ad shows a young man refueling his vehicle at a gas station, accompanied by a stark message on a gas receipt. The receipt, which typically displays fuel costs, instead contains a warning: "Over 5,000 people are killed every year texting & driving. Text now, before you drive." This simple yet powerful strategy utilizes a familiar object to reach an audience entrenched in routine. The ad's urban aesthetic and straightforward text aim to prompt immediate reflection and behavior change, highlighting both the perils of distracted driving and Verizon's role in promoting safety. |