Post-It - "Smell" by ANDY Awards 2014
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Post-It - "Smell"
- Brand: Post-It
- Country: Brazil
- Advertiser: 3M
| Title | Smell |
| Agency | Miami Ad School Brazil |
| Campaign | Keep Your Life in Order |
| Advertiser | 3M |
| Brand | Post-It |
| Posted | March 2014 |
| Business Sector | Stationery & Office Supplies |
| Media Type | |
| AI Description | The ad features a series of six Post-It notes adhered to a white background. Each note has a simple sketch in black ink. The sketches depict a lemon being progressively peeled in sequential order from top left to bottom right, with intertwining images of a bathtub—suggesting a playful and humorous narrative. The Post-It notes are all in vibrant yellow, drawing the viewer’s eye and emphasizing the product’s ability to keep thoughts ordered and clear. On the side of the notes, the tagline "Keep your life in order" is presented alongside the iconic Post-It logo, reinforcing the message of organization and practicality. |