Old Spice - "Bowl" by ANDY Awards 2014
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Old Spice - "Bowl"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Bowl |
| Agency | Wieden + Kennedy |
| Campaign | Smellcome to Manhood |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | March 2014 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smellcome to Manhood |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens with a bowling scene where a young man is preparing to throw. As he takes his turn, his mother looks on, proud yet nostalgic about his growth into a young man. As the ball rolls down, knocking over pins, the scene shifts to an unexpected twist. The mother, now stuck in the pin-setting machine, humorously tries to convince herself of her son's maturity with the help of Old Spice products. The vibrant visuals, punctuated by a catchy melody, underscore themes of coming-of-age and family dynamics. The scene ends with a close-up of Old Spice products and the tagline 'Smellcome to Manhood.' |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Copywriter | Nathaniel Lawlor |
| Art Director | Croix Gagnon |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |