Old Spice - "Tree" by ANDY Awards 2014
Filter results by
Old Spice - "Tree"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Tree |
| Agency | Wieden + Kennedy |
| Campaign | Smellcome to Manhood |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | March 2014 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smellcome to Manhood |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens with a young couple walking hand in hand through a dimly lit park at night. They stop under a tree, smiling at each other, and share a tender kiss in the rain. The scene then shifts to show a woman, the young man's mother, watching them with exaggerated concern and humorously mixed emotions. As the scene broadens, it reveals multiple mothers perched in the tree branches, looking down with a mix of sadness, amusement, and jealousy as they awkwardly express their loss. The ad closes by showcasing a set of Old Spice products with the tagline "Smellcome to Manhood," implying the mother's humorous disapproval yet pride in her son's passage into manhood. |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Copywriter | Nathaniel Lawlor |
| Art Director | Croix Gagnon |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |