Guinness - "Un" by ANDY Awards 2014
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Guinness - "Un"
- Brand: Guinness
- Country: Singapore
- Advertiser: Diageo
| Title | Un |
| Agency | BBDO Singapore |
| Campaign | Un, Deux, Trois, Quatre |
| Advertiser | Diageo |
| Brand | Guinness |
| Posted | March 2014 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | |
| Market | Singapore |
| AI Description | The advertisement features a minimalistic design showcasing a silhouette of a beer bottle filled in black against a solid brown backdrop. The simplicity of the design highlights the shape and presence of the Guinness bottle, with a distinctive white label around the bottle's neck suggesting the drink's tagline: "Now in a Bottle." The use of black and white is iconic, aligning with Guinness's classic branding while bringing focus to the product innovation of the Guinness Draught now available in bottle form. The ad leverages negative space and a lack of detailed imagery to draw the viewer's attention directly to this novel packaging concept. |