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ANDY Awards

Creative Award
New York, United States
Century 21 - "Breaking Bad Case Study" by ANDY Awards 2014

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TitleBreaking Bad Case Study
Agency
Campaign Breaking Bad Case Study
Advertiser Century 21
Brand Century 21
PostedMarch 2014
Business Sector Real Estate
Media Type Case Study
Length
Market United States
AI Description The ad for Century 21 capitalizes on the popularity of the TV series "Breaking Bad" by creating a fictional real estate listing for Walter White's house. It features images of the home's exterior and a detailed description reminiscent of a real Craigslist listing, complete with pricing and unique features referencing the show. The campaign was designed to coincide with the show's finale, creating extensive online engagement. The ad cleverly integrates references from the show, including Walter White's alias and memorable plot points, reaching an audience of fans and gaining widespread media coverage. Within 48 hours, it generated over 80 million impressions, making it a successful viral marketing effort.