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ANDY Awards

Creative Award
New York, United States
Helly Hansen - "First Tracks with Helly Hansen" by ANDY Awards 2014

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TitleFirst Tracks with Helly Hansen
Agency
Campaign First Tracks Helly Hansen
Advertiser Helly Hansen
Brand Helly Hansen
Date of First Broadcast/Publication 2013
Business Sector Apparel, Fashion & Footwear
Media Type Applications
Length
AI Description The Helly Hansen ad "First Tracks" highlights their innovative alarm app designed for skiers. Against a serene backdrop of a ski lift and snowy mountains at sunrise, the advertisement emphasizes Helly Hansen's passion for skiing. The app is shown on a smartphone, with features that utilize weather alerts and GPS to wake up users with fresh powder updates. The app allows skiers to set alarms based on snowfall, ensuring they catch the fresh tracks. The spot concludes with imagery of skiers descending snowy peaks while the Helly Hansen logo is prominently displayed, conveying a message of excitement and new possibilities for skiing enthusiasts.