Metro Trains - "Dumb Ways to Die app" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Die app"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Die app |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | March 2014 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Gaming |
| Length | |
| Market | Australia |
| AI Description | The 'Dumb Ways to Die' ad for Metro Trains creatively promotes safety around trains using a humorous and engaging smartphone app. Featuring colorful cartoon characters, the video showcases various absurd and comical ways they face 'dumb' deaths, especially around trains. The light-hearted animation aims to raise awareness on rail safety by demonstrating avoidable mishaps. Through a catchy song and interactive gameplay, the app encourages players to prevent these characters from meeting untimely ends and offers a pledge to promote safe behavior. Targeting younger audiences, this ad plays on humor and wit to convey a serious message about train safety, with the app achieving significant success by topping download charts globally. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |