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ANDY Awards

Creative Award
New York, United States
Business In The Community - "Kelly's resume" by ANDY Awards 2014

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TitleKelly's resume
Agency
Campaign Ban The Box
Advertiser Business In The Community
Brand Business In The Community
PostedMarch 2014
Business Sector Charities, Foundations, Volunteers
Media Type Print
Length
AI Description The advertisement features a mock-up of a resume belonging to Kelly, an ex-offender, with detailed sections on her background, employment history, and qualifications. The resume format includes areas typically scrutinized in a job application, such as background checks and past employment. The ad aims to shed light on the discrimination ex-offenders face in job markets and advocates for the Ban The Box initiative, which encourages employers to remove criminal record checkboxes from job applications. The layout of the ad is minimalist, relying heavily on text with a professional and straightforward design typically associated with corporate resumes. This possibly printed ad is part of a broader campaign by Business In The Community, emphasizing second chances and creating fair job opportunities for everyone.
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