ANDY Awards

Creative Award

New York, United States

Update

Business In The Community - "Gary's resume"

15403

Title	Gary's resume
Agency	Leo Burnett
Campaign	Ban The Box
Advertiser	Business In The Community
Brand	Business In The Community
Posted	March 2014
Business Sector	Charities, Foundations, Volunteers
Media Type	Print
Length	30 seconds
AI Description	The print advertisement titled "Gary's Resume" presents a compelling narrative advocating for the employment of ex-offenders. It features a resume with minimalist, formal design, primarily in black and white, with a color photograph of a man. The resume details Gary's journey—his hardships, qualifications, and the stigma he faces as an ex-offender. The ad stresses the importance of offering second chances, employing a straightforward, text-heavy approach to convey its message. It aims to challenge stereotypes and encourage inclusive hiring practices, emphasizing change, redemption, and societal acceptance. The ad, a part of Business In The Community's campaign, supports workplace diversity and justice.
Executive Creative Director	Justin Tindall
Creative Director	Adam Tucker
Creative Team	Hugh Todd
Creative Team	Darren Keff
Creative Team	Phillip Meyler
Account Manager	Alice Hooper
Account Manager	Sarah Kay
Account Manager	Sofia Sarkar
Account Planner	Kit Patrick
Agency Producer	Natalie Kozlowska
Agency Producer	Graeme Light
Agency Producer	Director
Production Company	Blink London
Production Company Producer	Patrick Craig
Technical Director	Peter Eichorn
Production Company Producer	Camille Sims
Creative Director	Charlie Martin