Metro Trains - "Toys" by ANDY Awards 2014
Filter results by
Metro Trains - "Toys"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Toys |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | February 2014 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Branded Content |
| Market | Australia |
| AI Description | The ad features a group of whimsical, colorful cartoon-style characters designed to resemble plush toys. Each character has unique features, such as bright eyes and idiosyncratic expressions, though their expressions may expose some dark humor. These playful figures are placed together, possibly representing a blend of innocence with an underlying serious message about safety. The use of vibrant colors and humorous figures contrasts with their grim undertones, potentially echoing the popular campaign known for its morbidly humorous take on safety. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |