Metro Trains - "Dumb Ways to Valentine" by ANDY Awards 2014
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Metro Trains - "Dumb Ways to Valentine"
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Dumb Ways to Valentine |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | February 2014 |
| Business Sector | Public Transport, Mass Transit |
| Media Type | Web Film |
| Length | |
| AI Description | The ad, part of the 'Dumb Ways to Die' campaign, features animated characters in a playful Valentine's Day interaction. The main character is a small blue bean-like figure, accompanied by a peachy-yellow counterpart. The blue character, marked with scratches, performs various humorous acts to win over the yellow character, eventually pulling out its own heart as a gesture of love. The ad's colorful and minimalist style is consistent with the quirky theme, aiming to deliver a safety message in a humorous manner. |