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ANDY Awards

Creative Award
New York, United States
Porsche China - " 911 REAR HORSEPOWER" by ANDY Awards 2014

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Title 911 REAR HORSEPOWER
Agency
Campaign 911 Rear Horsepower
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche China
PostedJanuary 2014
Business Sector Full Size & DeLuxe Cars
Philosophy 911 REAR HORSEPOWER After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower.The 911 is the unique car with the engine placed in the back.Since fifty years 911 are built like this.This campaign is a metaphor of Porsche's unique rear engine design.
Media Type Outdoor/Out of Home
AI Description The ad features an illustrated image of a classic racing scene with a powerful horse pulling a man in a cart. Below this composition, the text "Rear Horsepower 911" is prominently displayed. This visual metaphorically represents the power and rear-engine configuration of the Porsche 911, emphasizing its unique design and heritage. The background shows a racing track, enhancing the theme of speed and performance. The artistic style of the illustration gives a vintage and elegant feel, highlighting Porsche's blend of classic design with modern engineering excellence. The ad is visually compelling and communicates a strong message of uniqueness and innovation.