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ANDY Awards

Creative Award
New York, United States
Porsche China - "911 REAR HORSEPOWER" by ANDY Awards 2014

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Title911 REAR HORSEPOWER
Agency
Campaign 911 Rear Horsepower
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche China
PostedJanuary 2014
Business Sector Full Size & DeLuxe Cars
Philosophy After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. The 911 is the unique car with the engine placed in the back.Since fifty years 911 are built like this.This campaign is a metaphor of Porsche's unique rear engine design.
Media Type Outdoor/Out of Home
AI Description The Porsche 911 'Rear Horsepower' ad features a vintage-style illustration showing a black horse pulling a cart. This image serves as a metaphor for Porsche's signature rear-engine design, symbolizing power and precision. The scene is set against a serene green backdrop, implying a mix of nature and innovation. Below the image is the text 'Rear horsepower 911,' highlighting the focus on the car's unique engineering aspect. The Porsche logo is placed elegantly at the bottom right, reinforcing brand identity. The artistic choice of a vintage look evokes a sense of history and tradition, connecting the innovative engineering of the Porsche 911 to timeless horse-drawn carriages.