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ANDY Awards

Creative Award
New York, United States
Porsche China - "911 REAR HORSEPOWER" by ANDY Awards 2014

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Title911 REAR HORSEPOWER
Agency
Campaign 911 Rear Horsepower
Advertiser Dr. Ing. h.c. F. Porsche AG
Brand Porsche China
PostedJanuary 2014
Business Sector Full Size & DeLuxe Cars
Philosophy After 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower.The 911 is the unique car with the engine placed in the back.Since fifty years 911 are built like this.This campaign is a metaphor of Porsche's unique rear engine design.
Media Type Print
AI Description The print ad features a unique artistic rendering that combines vintage imagery with modern elements. A horse is depicted in full gallop, its cart using two large spoked wheels reminiscent of the early automobiles. The image is elegantly composed to highlight the theme of 'Rear Horsepower,' metaphorically representing Porsche's distinct rear-engine design. The minimalist style and classic color palette evoke the brand's heritage and tradition while adding a touch of sophistication. The horse symbolizes power and agility, linking to the performance aspect of the Porsche 911, and the rear engine placement is subtly indicated by the absence of any motor in the cart. The overall effect is a harmonious blend of art and innovation, underscoring Porsche's commitment to excellence and uniqueness in automotive design.