andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Procter & Gamble - "Pick Them Back Up" by ANDY Awards 2014

Filter results by

TitlePick Them Back Up
Agency
Campaign Thank you, Mom.
Advertiser Procter & Gamble
Brand Procter & Gamble
PostedJanuary 2014
Product Sochi 2014 Olympic Winter Games
Business Sector Household Products & Maintenance
Tagline Thank you, Mom.
Media Type Television
Length
AI Description This touching ad highlights the journey of young athletes, showcasing moments from childhood to becoming Olympic athletes. The scenes depict children learning to walk, playing sports, and occasionally falling. Throughout the ad, mothers are shown providing support and encouragement, helping their children get back up. The message of resilience and strength is echoed through winter sports scenes, including snowboarding, figure skating, and skiing. With the backdrop of the Sochi 2014 Winter Olympics, the ad captures the essence of partnership and commitment between mothers and their aspiring athlete children. The ad concludes with optimistic music and a message acknowledging the strengths taught by mothers. It ends with the tagline 'Thank you, Mom,' reinforced by the P&G branding as a proud sponsor of moms.
Special Effects / VFX
Creative Director
Copywriter
Creative Director
Art Director
Agency Producer
Account Director
Account Executive
Executive Creative Director
Executive Creative Director
Head of Production
Director
Director of Photography (DOP)
Executive Producer
Line Producer
Production Designer
Editing Company Joint
Editor
Production Company Producer
Executive Producer
Executive Producer
Executive Producer
Sound Design Company
Production Company