Old Spice - "Momsong" by ANDY Awards 2014
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Old Spice - "Momsong"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Momsong |
| Agency | Wieden + Kennedy |
| Campaign | Smellcome to Manhood |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | January 2014 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smellcome to Manhood |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Old Spice 'Momsong' ad humorously portrays mothers lamenting the rapid transition of their sons from boys to men, facilitated by using Old Spice body spray. The video features various mothers appearing in unexpected places, such as beaches, classrooms, and cars, while singing about how they didn't anticipate their sons' transformation. The mothers humorously blame Old Spice for making their sons attractive and grown up, as the boys themselves are shown engaging with women, signifying their coming of age. The tone is comedic and exaggerated, with mothers showing over-the-top reactions to emphasize the emotional turmoil and comical aspects of this transition. |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Copywriter | Nathaniel Lawlor |
| Art Director | Croix Gagnon |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Executive Creative Director | Joe Staples |
| Executive Creative Director | Susan Hoffman |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Steve Ayson |