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ANDY Awards

Creative Award
New York, United States
New York Lottery - "The Car" by ANDY Awards 2014

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TitleThe Car
Agency
Campaign Thoughts
Advertiser New York Lottery
Brand New York Lottery
Date of First Broadcast/Publication 2013 / 11
Business Sector Lottery & Gambling
Tagline Hey, you never know.
Story What will you think about when you don't have to think about money? Playing the games of the New York Lottery can help you decide. A new spot via DDB New York. 
Media Type Television
Length
AI Description The New York Lottery ad titled "The Car" features a luxury convertible driving smoothly over a long bridge, with the expansive shimmering water and overcast sky forming a backdrop. The imagery transitions to a mysterious atmosphere as it questions, "If you rip out the last page of a mystery novel, does it make it a better mystery?" This sets the tone for contemplation. A man, the sole occupant of the car, appears lost in thought as he drives. His expression suggests deep reflection on what he might think about if money were no longer a concern, reinforcing the theme of unexpected possibilities brought by winning the lottery. The visual is simple yet effective, highlighting the allure of an open road and the luxurious freedom that financial independence could provide. The ad concludes with the New York Lottery logo and the tagline, "Hey, you never know," encapsulating the message of chance and opportunity.
Editing Company
Record/Mix
Chief Creative Officer
Group Creative Director
Group Creative Director
Associate Creative Director
Copywriter
Head of Production
Executive Producer
Business Manager
Group Account Director
Account Director
Account Supervisor
Account Executive
Account Executive
Editor
Editor
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Executive Producer
Special Effects / VFX
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Head of Finishing
CG Director
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Colorization
Colorization
Record/Mix