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Creative Award
New York, United States
Harvey Nichols - "Sorry, I Spent It On Myself" by ANDY Awards 2014

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TitleSorry, I Spent It On Myself
Agency
Campaign Sorry, I Spent It On Myself
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 11
Business Sector Department Stores, Supermarkets
Story The fil shows people’s less than enthusiastic reactions to the gifts. As the film progresses, we gradually realise that in each case the impeccably dressed gift-givers appears to have spent rather more time and money on themselves than their nearest and dearest. 
Media Type Web Film
Length
Soundtrack Silent Night
More Information harveynichols.com/sorry
AI Description The ad explores the humorous notion of prioritizing self-indulgence over the giving spirit of Christmas. Various families are shown exchanging gifts. However, the presents, which include small, inexpensive items like elastic bands, paper clips, and toothpicks, are wrapped elaborately from Harvey Nichols. Each gift-giver is well-dressed, hinting they may have spent on themselves rather than on the gifts they gave. The soundtrack is "Silent Night," contrasting the gift recipients’ underwhelmed reactions with the traditional festive cheer. The tagline ‘Sorry, I Spent It On Myself’ underscores the self-indulgent theme. The ad ends by showing the products under the campaign name, emphasizing their availability both online and in-store. The overall atmosphere is light-hearted and satirical, engaging viewers with its ironic take on holiday gifting.
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