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Creative Award
New York, United States
New York Lottery - "Hot Tub" by ANDY Awards 2014

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TitleHot Tub
Agency
Campaign Thoughts
Advertiser New York Lottery
Brand New York Lottery
PostedNovember 2013
Business Sector Lottery & Gambling
Media Type Print
AI Description The print ad by New York Lottery features a minimalist illustration. A girl sits in a hot tub amid a serene landscape of pine trees. Above her is a thought bubble humorously pondering, "If tomatoes are a fruit, wouldn’t ketchup technically be a smoothie?" This lighthearted question is visually linked to the freedom of thought achievable when one doesn’t have to worry about money—a notion reinforced by the tagline, "What will you think about when you don’t have to think about money?" The ad cleverly combines tranquility with a sense of curiosity, targeting those who dream of a worry-free life facilitated by winning the lottery.
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