andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
New York Lottery - "Skier" by ANDY Awards 2014

Filter results by

TitleSkier
Agency
Campaign Thoughts
Advertiser New York Lottery
Brand New York Lottery
PostedNovember 2013
Business Sector Lottery & Gambling
Media Type Print
AI Description The New York Lottery ad titled "Skier" features a whimsical, illustrated scene where a skier in full ski gear is on a chairlift against a light blue backdrop. The skier humorously ponders whether running fully clothed across a nude beach is considered streaking. This odd yet amusing thought bubble captures the idea of a mind free from financial worries. The message at the bottom, "What will you think about when you don’t have to think about money?", ties the concept back to the care-free lifestyle that winning the lottery promises. The ad utilizes light colors and a minimalist design to create a playful and imaginative atmosphere, conveying a sense of joy and freedom.
Chief Creative Officer
Executive Creative Director
Head of Design
Group Creative Director
Group Creative Director
Associate Creative Director
Associate Creative Director
Copywriter
Art Director
Artist
Project Manager
Print Producer
Art Buyer
Retoucher