andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
adidas - "Jump With Derrick Rose in London" by ANDY Awards 2014

Filter results by

TitleJump With Derrick Rose in London
Agency
Campaign Derrick Rose Jump Store
Advertiser adidas
Brand adidas
Date of First Broadcast/Publication 2013 / 7
Business Sector Sneakers / Athletic Footwear
Story The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. 
Media Type Events
Length
AI Description The ad showcases an urban-themed event centered around NBA star Derrick Rose. Set in London's Geffrye Estate, a pop-up store presents a unique challenge where teenagers can win adidas D Rose 3.5 shoes by jumping to reach them. The shoes are placed on shelves ten feet high, symbolizing the height of a basketball rim. Urban and dynamically styled visuals capture the energy of the city and its youth. With a backdrop of vibrant street scenes and eager young participants, the ad conveys a spirit of competition and excitement, aligning with the thrill of basketball.
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Account Manager
Account Executive
Strategic Planner
Agency Producer
Agency Producer
Director of Photography (DOP)
Director
Editor
Designer
Photographer
Producer
Producer
Art Buyer