Land Rover - "The Scent" by ANDY Awards 2014
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Land Rover - "The Scent"
- Brand: Land Rover
- Country: United States
- Advertiser: Jaguar Land Rover
| Title | The Scent |
| Agency | Y&R New York |
| Campaign | Above and Beyond |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Posted | November 2013 |
| Product | Evoque |
| Business Sector | Cars |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad for Land Rover's Evoque begins with a man and a sleek black dog surrounded by an elegant urban setting. The man shows the dog a scarf with a scent, prompting the dog to engage in an enthusiastic chase. As the dog races through picturesque European streets, the cityscape enhances the adventurous tone. The chase captures the dog's powerful instincts, drawing parallels to the Land Rover Evoque's blend of luxury and capability. The vehicle is shown navigating both urban and rugged environments effortlessly, underscoring its versatility. The ad ends with a woman happily embracing the man, revealing a connection tied to the journey, and the tagline 'Above and Beyond' reflects the ad's push for discovery and adventure. |
| Chief Creative Officer | Jim Elliott |
| Group Creative Director | Marc Sobier |
| Creative Director | Adrien Bindi |
| Art Director | Adrien Bindi |
| Creative Director | Greg Farley |
| Copywriter | Greg Farley |
| Account Director | Kathy Stahler |
| Account Director | Allison Rice |
| Account Executive | Hannah Park |
| Account Planner | Tara Fray |
| Account Director | Keith Rhodes |
| Director | Dante Ariola |
| Executive Producer | Scott Howard |
| Line Producer | Natalie Hill |
| Editing Company | Peepshow / No. 6 |
| Editor | Andrea Macarthur |
| Editor | Adam Longo |
| Production Company Producer | Mark Sitley |
| Post Production | Smoke & Mirrors |
| Music | Rumor Mill |
| Music Composer | Arthur Pingrey |
| Production Company | Morton Jankel Zander (MJZ) |