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New York Lottery - "Garden"

DDB New York New York, United States

10296

Brand: New York Lottery
Country: United States

Advertiser: New York Lottery

Title	Garden
Agency	DDB New York
Campaign	Thoughts
Advertiser	New York Lottery
Brand	New York Lottery
Date of First Broadcast/Publication	2013 / 11
Business Sector	Lottery & Gambling
Tagline	Hey, you never know.
Story	What will you think about when you don't have to think about money? Playing the games of the New York Lottery can help you decide. A new spot via DDB New York.
Media Type	Television
Length	30 seconds
AI Description	The New York Lottery ad, titled "Garden," takes viewers on a peaceful journey through a sun-drenched, meticulously landscaped garden. The camera smoothly glides above the geometric layout of the garden, showcasing elegant fountains, structured hedges, and sunlight reflecting off the tranquil water surfaces. As a woman strolls contemplatively along the garden path, she ponders the curious nature of everyday objects, like why pizza, which is round, comes in a square box with triangular slices. This moment of whimsical curiosity is a metaphor for the possibilities that open up when finances are not a concern. The ad concludes with a message encouraging viewers to imagine what they could ponder if they didn't have to worry about money, underlining it with the tagline "Hey, you never know." The serene visuals and gentle pacing echo the ad's theme of relaxation and introspection.
Chief Creative Officer	Matt Eastwood
Group Creative Director	Mike Sullivan
Group Creative Director	Rich Sharp
Associate Creative Director	Carlos Wigle
Copywriter	Aron Fried
Head of Production	Ed Zazzera
Executive Producer	Walter Brindak
Business Manager	Kelly McCann
Group Account Director	Leo Mamorsky
Account Director	Kelly Gorsky
Account Supervisor	Heather Olson
Account Executive	Kemi Adewumi
Account Executive	Tarina Hesaltine