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ANDY Awards

Creative Award
New York, United States
Business In The Community - "Second Chance Part 3" by ANDY Awards 2014

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TitleSecond Chance Part 3
Agency
Campaign Ban The Box
Advertiser Business In The Community
Brand Business In The Community
PostedOctober 2013
Business Sector Charities, Foundations, Volunteers
Media Type Digital
Length
AI Description The advertisement, titled "Second Chance Part 3," for Business in the Community, unfolds in a dimly lit room where a man sits at a desk, earnestly pleading his case. His calm and introspective demeanor accompanies an apologetic monologue about past mistakes and a learned desire to improve. The subdued lighting, muted colors, and somber environment emphasize the seriousness of his appeal. In the final moments, impactful text appears: "It takes less than 30 seconds to write off an ex-offender. Give them a second chance and hear what they’ve got to say." This ad aims to foster understanding and advocate for reducing workplace discrimination against ex-offenders by encouraging employers to offer second chances. The message is underscored by the audio captions of a sincere plea for empathy and opportunity, inviting viewers to reflect on societal preconceptions and the value of redemption.
Post Production
Sound Design Company
Editing Company
Executive Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Account Planner
Agency Producer
Agency Producer
Agency Producer Director
Production Company
Production Company Producer
Director of Photography (DOP)
Technical Director
Production Company
Production Company Producer
Creative Director
Director
Audio Engineer
Editor

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