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ANDY Awards

Creative Award
New York, United States
Business In The Community - "Second Chance Part 4" by ANDY Awards 2014

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TitleSecond Chance Part 4
Agency
Campaign Ban The Box
Advertiser Business In The Community
Brand Business In The Community
PostedOctober 2013
Business Sector Charities, Foundations, Volunteers
Media Type Digital
Length
AI Description The ad, "Second Chance Part 4" by Business In The Community, focuses on the emotional appeal for giving ex-offenders a second chance in the workplace. Set in a dimly lit office, it shows a man presumably attending a job interview. The atmosphere is tense and serious, with the individual expressing regret over missed opportunities. The dialogue reveals his hope for a future where ex-offenders can be given a second chance, emphasizing the societal challenge of overcoming workplace discrimination. The stark, muted visuals enhance the emotional gravity of the message. As the man looks down, the screen transitions to bold white text on a black background, stating how easily ex-offenders can be written off without being heard. It concludes with a call to action towards empathetic hiring practices, encouraging viewers to visit the given website for more information about the initiative.
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Account Manager
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Agency Producer Director
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