andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Business In The Community - "Second Chance Part 2" by ANDY Awards 2014

Filter results by

TitleSecond Chance Part 2
Agency
Campaign Ban The Box
Advertiser Business In The Community
Brand Business In The Community
PostedOctober 2013
Business Sector Charities, Foundations, Volunteers
Media Type Digital
Length
AI Description The ad from Business In The Community focuses on a man, an ex-offender, seated in what appears to be an office setting. The atmosphere is tense but earnest, with dim lighting and a serious tone. As he begins speaking, the audio reveals his plea for a second chance in life after serving time in Wandsworth. He earnestly expresses his desire for someone to listen to him for just a brief moment to understand his potential and give him an opportunity. The visual captures his sincerity and vulnerability, illustrating his struggle against societal judgment and his hope for redemption. The ad concludes with the powerful statement: 'It takes less than 30 seconds to write off an ex-offender. Give them a second chance and hear what they've got to say,' highlighting the message of empathy and understanding.
Post Production
Sound Design Company
Editing Company
Executive Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Account Planner
Agency Producer
Agency Producer
Agency Producer Director
Production Company
Production Company Producer
Director of Photography (DOP)
Technical Director
Production Company
Production Company Producer
Creative Director
Editor

More ads from Leo Burnett

51301 #ReindeerReady

#ReindeerReady

BRAND:
McDonald's
AGENCY:
Leo Burnett
1625 Santa

Santa

BRAND:
Kellogg's
AGENCY:
Leo Burnett
11141 Say Something

Say Something

BRAND:
NSPCC
AGENCY:
Leo Burnett