Business In The Community - "Second Chance Part 1" by ANDY Awards 2014

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TitleSecond Chance Part 1
Agency
Campaign Ban The Box
Advertiser Business In The Community
Brand Business In The Community
PostedOctober 2013
Business Sector Charities, Foundations, Volunteers
Media Type Digital
Length
AI Description The advertisement focuses on a young man who has recently been released from Wandsworth prison. Sitting at a desk during a mock job interview, he shares his experiences of rehabilitation and how he has been trying to reintegrate into society. The setting is a dimly lit office, with dark, subdued colors that add to the serious tone. Throughout his monologue, he expresses determination and hope, even though ex-offenders often face immediate judgment once their prison background is revealed. The narrative builds up to a final message, appealing to employers to reconsider quick judgments on ex-offenders, emphasizing the importance of offering second chances. The ad concludes with a call to action, encouraging viewers to hear the potential these individuals have to offer.
Post Production
Sound Design Company
Editing Company
Executive Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Account Manager
Account Manager
Account Manager
Account Planner
Agency Producer
Agency Producer
Agency Producer Director
Production Company
Production Company Producer
Director of Photography (DOP)
Technical Director
Production Company
Production Company Producer
Creative Director
Editor

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