| Title | Second Chance Part 1 |
| Agency | Leo Burnett |
| Campaign | Ban The Box |
| Advertiser | Business In The Community |
| Brand | Business In The Community |
| Posted | October 2013 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Digital |
| Length | |
| AI Description | The advertisement focuses on a young man who has recently been released from Wandsworth prison. Sitting at a desk during a mock job interview, he shares his experiences of rehabilitation and how he has been trying to reintegrate into society. The setting is a dimly lit office, with dark, subdued colors that add to the serious tone. Throughout his monologue, he expresses determination and hope, even though ex-offenders often face immediate judgment once their prison background is revealed. The narrative builds up to a final message, appealing to employers to reconsider quick judgments on ex-offenders, emphasizing the importance of offering second chances. The ad concludes with a call to action, encouraging viewers to hear the potential these individuals have to offer. |
| Post Production | MPC LDN |
| Sound Design Company | Grand Central Recording Studios |
| Editing Company | Final Cut London |
| Executive Creative Director | Justin Tindall |
| Creative Director | Adam Tucker |
| Creative Team | Hugh Todd |
| Creative Team | Darren Keff |
| Creative Team | Phillip Meyler |
| Account Manager | Alice Hooper |
| Account Manager | Sarah Kay |
| Account Manager | Sofia Sarkar |
| Account Planner | Kit Patrick |
| Agency Producer | Natalie Kozlowska |
| Agency Producer | Graeme Light |
| Agency Producer | Director |
| Production Company | Blink London |
| Production Company Producer | Patrick Craig |
| Director of Photography (DOP) | Benjamin Todd |
| Technical Director | Peter Eichorn |
| Production Company | Holler |
| Production Company Producer | Camille Sims |
| Creative Director | Charlie Martin |
| Editor | Ed Cheesman |