NZTA - "Shopkeepers" by ANDY Awards 2014
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NZTA - "Shopkeepers"
This ad is part of the ACT Responsible Collection
- Brand: NZTA
- Country: New Zealand
- Advertiser: New Zealand Transport Agency
| Title | Shopkeepers |
| Agency | Clemenger BBDO |
| Campaign | Drug Driving |
| Advertiser | New Zealand Transport Agency |
| Brand | NZTA |
| Posted | September 2013 |
| Business Sector | Road Safety |
| Media Type | Web Film |
| Length | |
| Market | New Zealand |
| AI Description | The ad is set in various shops where shopkeepers recount humorous experiences with customers who seem to have smoked marijuana. The shopkeepers express concern over how these individuals, who appear slow and confused, will manage to drive safely. They share anecdotes about the customers' odd behaviors, like taking a long time to order or laughing at mundane items. The footage includes shots from inside the shops, illustrating typical interactions with customers. The ad ends with a strong message about the risks of drug-impaired driving, urging viewers to consider the potential hazards and think twice about their actions. The humorous tone serves to engage viewers while highlighting a serious message about road safety. |
| Art Director | Tony Haigh |
| Copywriter | Dan Moth |
| Creative Director | Philip Andrew |
| Creative Director | Brigid Alkema |
| Production Company | Curious Films Limited |
| Director | Robin Walters |
| Producer | Matt Noonan |