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Creative Award
New York, United States
NZTA - "Blazed" by ANDY Awards 2014

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TitleBlazed
Agency
Campaign Drug Driving
Advertiser New Zealand Transport Agency
Brand NZTA
Date of First Broadcast/Publication 2013 / 9
Business Sector Road Safety
Story Three Maori boys find themselves in a situation familiar to most kids growing up in New Zealand – sitting outside in the car, waiting for one of their dads to come out and drive one of them home. The only thing is, the dad has been blazing, and the kids know it. We watch them change from comical to contemplative, as they examine their own awareness of their dad's behaviour in the raucous, imaginative way only young boys can. 
Media Type Web Film
Length
Market New Zealand
AI Description The ad opens with three Māori boys sitting in a car parked outside a house, waiting for one of their dads. As they chat and joke, they mimic driving actions, displaying a mix of childlike humor and a deeper understanding of a serious situation. They humorously compete to describe their dads as the 'best' drivers, even when affected by marijuana, known locally as 'blazing.' The ad uses a black and white palette, contributing to the seriousness of the underlying message, while the boys' playful demeanor adds a light-hearted tone. Their conversation mirrors familiar childhood banter but subtly shifts to highlight the dangers of drug-impaired driving. The scene transitions from humor to contemplation, subtly urging viewers to recognize and reflect on the impact of adult behaviors. The advertisement ends with a poignant reminder about the dangers of drug driving, asking, 'Is it really that safe?' and directs viewers to the New Zealand Transport Auckland website, reinforcing the road safety message.
Production Company Curious Films
Director
Executive Creative Director
Creative Director
Creative Team
Creative Team
Account Planner
Agency Producer
Advertising Manager