Chipotle Mexican Grill - "The Scarecrow Game Trailer" by ANDY Awards 2014
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Chipotle Mexican Grill - "The Scarecrow Game Trailer"
This ad is part of the ACT Responsible Collection
- Brand: Chipotle Mexican Grill
- Country: United States
- Advertiser: Chipotle
| Title | The Scarecrow Game Trailer |
| Agency | CAA Marketing |
| Campaign | Cultivate a Better World |
| Advertiser | Chipotle |
| Brand | Chipotle Mexican Grill |
| Posted | September 2013 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Cultivate a Better World |
| Media Type | Web Film |
| Length | |
| Soundtrack | Pure Imagination |
| AI Description | The Chipotle Mexican Grill ad titled 'The Scarecrow Game Trailer' uses vibrant animation to tell a compelling story. It opens with a whimsical view of a scarecrow standing in a lush countryside. The animation style is colorful and retro, featuring a large red barn nestled in verdant fields. As the frames progress, the narrative unfolds through scenes of a factory reminiscent of an automated food processing plant. The soundtrack 'Pure Imagination' enhances the dream-like quality of the visual storytelling. The ad transitions to showcase an app game called 'The Scarecrow' available in the Apple Store, where players embark on a journey through pixelated farmlands, interacting with various animated characters like chickens and cows. The advert emphasizes the values of sustainability and innovation, encouraging viewers to reflect on better farming practices and the future of food production. |
| Director | Johnny Kelly |
| Music | Fiona Apple |
| Animation/3D | Moonbot Studios |