Chipotle Mexican Grill - "The Scarecrow Behind the Scenes" by ANDY Awards 2014
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Chipotle Mexican Grill - "The Scarecrow Behind the Scenes"
This ad is part of the ACT Responsible Collection
- Brand: Chipotle Mexican Grill
- Country: United States
- Advertiser: Chipotle
| Title | The Scarecrow Behind the Scenes |
| Agency | CAA Marketing |
| Campaign | Cultivate a Better World |
| Advertiser | Chipotle |
| Brand | Chipotle Mexican Grill |
| Posted | September 2013 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Cultivate a Better World |
| Media Type | Web Film |
| Length | |
| Soundtrack | Pure Imagination |
| AI Description | The Scarecrow Behind the Scenes by Chipotle Mexican Grill, produced with CAA Marketing and Moonbot Studios, is an animated web film portraying an allegory about food production and sustainability. The animation features a world controlled by 'Crow Foods Incorporated,' symbolizing large-scale industrial food production. The scarecrow, a central character, represents the overlooked workers in the food industry, navigating the factory lines as crows enforce production. The ad is intertwined with scenes of nature and farm life, accentuating the contrast between natural methods and industrial processing. The ad is part of a larger campaign, including a mobile game, designed to engage viewers in the narrative and motivate them to reflect on food origins and production ethics. It uses the classic song "Pure Imagination" to evoke a sense of wonder, creating a whimsical yet thought-provoking atmosphere, inspiring the audience to 'cultivate a better world.' |
| Director | Johnny Kelly |
| Music | Fiona Apple |
| Animation/3D | Moonbot Studios |