Chipotle Mexican Grill - "The Scarecrow" by ANDY Awards 2014
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Chipotle Mexican Grill - "The Scarecrow"
This ad is part of the ACT Responsible Collection
- Brand: Chipotle Mexican Grill
- Country: United States
- Advertiser: Chipotle
| Title | The Scarecrow |
| Agency | CAA Marketing |
| Campaign | Cultivate a Better World |
| Advertiser | Chipotle |
| Brand | Chipotle Mexican Grill |
| Posted | September 2013 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Cultivate a Better World |
| Media Type | Web Film |
| Length | |
| Soundtrack | Pure Imagination |
| AI Description | "The Scarecrow" ad by Chipotle features a whimsical but poignant animated story, focusing on a scarecrow experiencing a factory-dominated world where animals are treated as mere commodities. The visuals show a juxtaposition between lush farms and stark industrial settings, highlighting the stark realities of modern industrial food production. The story follows the scarecrow as he witnesses the unsustainable and sometimes shocking practices within the Crow Foods factory. Eventually, he returns to his farm, cultivating fresh produce and providing real food, aiming to promote a better world. The ad is set to the song "Pure Imagination" from "Willy Wonka & the Chocolate Factory," enhancing the dream-like yet impactful narrative. The animation and storytelling serve to critique current agricultural practices, emphasizing Chipotle's commitment to sustainability and ethical sourcing. |
| Music | Fiona Apple |
| Animation/3D | Moonbot Studios |
| Director | Brandon Oldenburg |
| Director | Limbert Fabian |
| Production Company Producer | William Joyce |
| Production Company Producer | Lampton Enochs |