ANDY Awards

Creative Award

New York, United States

Update

American Red Cross - "Babysitting Basics PSA from Kids"

9031

Title	Babysitting Basics PSA from Kids
Agency	BBDO Atlanta
Campaign	Don't Be This Babysitter
Advertiser	American Red Cross
Brand	American Red Cross
Posted	July 2013
Business Sector	Blood/Organ Donation
Tagline	Don't be this babysitter
Media Type	Television
Length	78 seconds
Market	United States
AI Description	The ad opens with young children addressing teenagers, emphasizing the importance of being a responsible babysitter. It provides scenarios like needing bandages or a fire extinguisher, highlighting the importance of preparedness. The children humorously point out the mishaps of careless babysitters, such as a child eating cat food. Various scenes of children in potential danger underscore the need to avoid such situations. The ad promotes the American Red Cross's Babysitting Basics course, encouraging registration at their website for safety education. The setting is a cozy home, with the children speaking directly to the audience, creating a friendly but serious tone.
Production Company	Tool of North America
Editing Company	Deluxe’s Beast
Executive Creative Director	Cabot Norton
Account Supervisor	Erica Schmidt
Account Executive	David Welday
Agency Producer	Todd Johnson
Art Director	Christy Schneider
Copywriter	Scott Biear
Director	Erich Joiner