Fiat - "Girl" by ANDY Awards 2014
Filter results by
Fiat - "Girl"
This ad is part of the ACT Responsible Collection
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Girl |
| Agency | Leo Burnett Tailor Made |
| Campaign | Don't text and drive |
| Advertiser | Fiat |
| Brand | Fiat |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Automotive |
| Tagline | You either see the letter or the bus. Don’t text and drive. |
| Media Type | |
| AI Description | The ad features a large white letter 'R' on a black background, with the silhouette of a girl holding a balloon in the negative space of the letter. This creates a stark contrast between the black silhouette and the white letter. The right side of the ad contains the slogan: 'You either see the letter or the girl. Don’t text and drive.' The Fiat logo is placed below the slogan, reinforcing the brand's association with road safety and responsibility. |
| Chief Creative Officer | Marcelo Reis |
| Executive Creative Director | GUILHERME JAHARA |
| Copywriter | Paulo Henrique Gomes |
| Copywriter | Marcelo Henriques |
| Art Director | Tiago Valadão |
| Illustrator | Tiago Valadão |