Fiat - "Dog" by ANDY Awards 2014
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Fiat - "Dog"
This ad is part of the ACT Responsible Collection
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Dog |
| Agency | Leo Burnett Tailor Made |
| Campaign | Don't text and drive |
| Advertiser | Fiat |
| Brand | Fiat |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Automotive |
| Tagline | You either see the letter or the bus. Don’t text and drive. |
| Media Type | |
| AI Description | The ad features a stark black and white image with an artistic play on perception. A large white letter 'N' is the central focus, cleverly integrating the silhouette of a dog within its shape. To the right, there is a minimalistic text message warning about the dangers of texting while driving. The arrangement draws a parallel between noticing a potential road hazard and seeing something trivial on the phone, emphasizing the importance of attentive driving. The tagline reinforces this message with a straightforward caution designed to bring attention to road safety. |
| Chief Creative Officer | Marcelo Reis |
| Executive Creative Director | GUILHERME JAHARA |
| Copywriter | Paulo Henrique Gomes |
| Copywriter | Marcelo Henriques |
| Art Director | Tiago Valadão |
| Illustrator | Tiago Valadão |