Fiat - "Bus" by ANDY Awards 2014
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Fiat - "Bus"
This ad is part of the ACT Responsible Collection
- Brand: Fiat
- Country: Brazil
- Advertiser: Fiat
| Title | Bus |
| Agency | Leo Burnett Tailor Made |
| Campaign | Don't text and drive |
| Advertiser | Fiat |
| Brand | Fiat |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Automotive |
| Tagline | You either see the letter or the bus. Don’t text and drive. |
| Media Type | |
| AI Description | The ad is a striking, minimalist piece featuring the silhouette of a bus partially filling a rectangular space on a black background. The design cleverly represents the outline of the letter 'L' while simultaneously suggesting the shape of a bus. The stark black-and-white contrast accentuates the simplicity and effectiveness of the message. In the upper right corner, the tagline reads, "You either see the letter or the bus. Don’t text and drive," paired with the Fiat logo. This powerful visual serves as a caution against the dangers of texting while driving, urging viewers to focus and be aware of their surroundings while on the road. |
| Chief Creative Officer | Marcelo Reis |
| Executive Creative Director | GUILHERME JAHARA |
| Copywriter | Paulo Henrique Gomes |
| Copywriter | Marcelo Henriques |
| Art Director | Tiago Valadão |
| Illustrator | Tiago Valadão |