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ANDY Awards

Creative Award
New York, United States
UNICEF - "Dealer" by ANDY Awards 2014

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TitleDealer
Agency
Campaign A child who learns, is an adult who teaches
Advertiser UNICEF
Brand UNICEF
Date of First Broadcast/Publication 2012
Business Sector Human Rights
Media Type Print
AI Description This UNICEF ad depicts a stark scene of an outdoor classroom set in a bleak urban landscape. The main focus is on a group of somber children standing in front of a rugged man with numerous tattoos and an unmistakable gun tucked into his waistband. The contrast between the children and the man suggests a powerful message about the environment in which some children learn. An old chalkboard in the foreground adds to the makeshift educational setting. The overall imagery powerfully conveys the juxtaposition between hope through education and the harsh realities of their surroundings.