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ANDY Awards

Creative Award
New York, United States
Land Rover - "Dhab Lizard" by ANDY Awards 2014

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TitleDhab Lizard
Agency
Campaign Adventure Rating/Eating Out
Advertiser Jaguar Land Rover
Brand Land Rover
PostedJuly 2013
Business Sector Cars
Media Type Print
AI Description The print ad by Land Rover, created by Y&R Dubai, presents a visually striking image of a dhab lizard resting on a plate of colorful biryani rice. The setting is minimalistic, drawing attention to the contrast between the lizard and the vibrant meal, symbolizing adventure and the bold spirit of exploration associated with the Arabian desert. This mix of traditional food and an exotic creature captures the essence of unique experiences, tied to the Land Rover brand's adventurous identity. The ad's colors are bright yet cohesive, enhancing the exotic theme and appeal.
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Art Director
Head of Production
Account Manager
Photographer