Metro Trains - "Moose" by ANDY Awards 2014
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Metro Trains - "Moose"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Moose |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | June 2013 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Billboard |
| Market | Australia |
| AI Description | This ad from Metro Trains features a cartoon character humorously dressed as a moose with antlers. It's part of the 'Dumb Ways to Die' campaign, using humor to emphasize train safety. The character has spots symbolizing potential dangers, like standing on the edge of a platform. The background is a simple, muted color tone, reinforcing the campaign’s message while engaging through visual impact and wit. The text includes warnings against actions like superglue eating and disturbing wasps, creatively encouraging railway safety. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |