Metro Trains - "Snake" by ANDY Awards 2014
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Metro Trains - "Snake"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Snake |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | June 2013 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Billboard |
| Market | Australia |
| AI Description | The ad features a whimsical cartoon character in the shape of a bean with limbs. A rattlesnake is wrapped around its body, humorously depicted as a pet. The character holds a popsicle, and text lists various absurd and dangerous actions, including keeping a rattlesnake as a pet. The primary message reads 'Dumb Ways to Die,' tying into Metro Train’s safety campaign, urging care around trains. The overall design is simplistic and vibrant, with a playful tone aiming to capture attention and convey the importance of safety in an engaging manner. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |