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ANDY Awards

Creative Award
New York, United States
Metro Trains - "Dumb Ways to Die" by ANDY Awards 2014

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TitleDumb Ways to Die
Agency
Campaign Dumb Ways to Die
Advertiser Metro Trains
Brand Metro Trains
PostedJune 2013
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Case Study
Length
Market Australia
AI Description The 'Dumb Ways to Die' campaign by Metro Trains focuses on public safety awareness through a catchy and humorous musical approach. The video features playful, colorful cartoon characters engaging in various life-threatening, 'dumb' behaviors, ultimately warning against unsafe practices around trains. The ad's message is conveyed through an amusing song, turning a serious topic into an engaging cultural phenomenon. The animation includes quirky and whimsical characters in vibrant hues, portraying potentially dangerous yet comical scenarios. The campaign's message became widely popular, gaining millions of views on platforms like YouTube, iTunes, and reaching a global audience. It includes a rhythmic and repetitive tune that drove the message home in a lighthearted yet effective manner, making it one of the most viral public service campaigns.
Executive Creative Director
Creative Team
Creative Team
Animation/3D
Digital Team
Digital Team
Group Account Director
Account Director
Account Manager
Producer
Producer
Producer