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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Headless Chicken 3" by ANDY Awards 2014

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TitleHeadless Chicken 3
Agency
Campaign The Harvey Nichols Summer Sale
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 6
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The advertisement presents a humorous and whimsical scene featuring a headless chicken running across a tiled floor. The chicken is depicted wearing bright pink accessories, suggesting a hurried, frantic energy, typical of a shopping spree during a major sale event. The right side of the image features the text 'THE HARVEY NICHOLS SALE' along with the tagline 'TRY TO STAY CALM,' cleverly juxtaposing the chaotic imagery with a message of composure. This ad captures the frenzied nature of a big sale at Harvey Nichols, while maintaining a light-hearted and surreal tone. The use of pink accessories on the chicken adds a surreal element, connecting to the fashion and accessory offerings of the brand.
Creative Director
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Business Director