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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Headless Chicken 2" by ANDY Awards 2014

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TitleHeadless Chicken 2
Agency
Campaign The Harvey Nichols Summer Sale
Advertiser Harvey Nichols
Brand Harvey Nichols
Date of First Broadcast/Publication 2013 / 6
Business Sector Department Stores, Supermarkets
Media Type Print
AI Description The ad features a cleverly humorous and surreal image of a headless chicken running frantically, dressed in a bright green women's dress. The chicken's purposeless run is a playful metaphor for the shopping frenzy typically associated with significant sales. The backdrop is a minimalist, clean white wall, which helps emphasize the absurdity and humor of the scene. The prominent text on the right reads, "THE HARVEY NICHOLS SALE TRY TO STAY CALM," suggesting the order and yet inviting the chaos of competitive shopper behavior during sales. The ad uses humor and clever imagery to play on the emotional chaos that sales can unleash, balancing between order and the urge to rush in for a good deal. The overall visual design is modern and minimalist, with a hint of surrealism.
Creative Director
Creative Director
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Account Manager
Business Director