Metro Trains - "Fire" by ANDY Awards 2014
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Metro Trains - "Fire"
This ad is part of the ACT Responsible Collection
- Brand: Metro Trains
- Country: Australia
- Advertiser: Metro Trains
| Title | Fire |
| Agency | McCANN |
| Campaign | Dumb Ways to Die |
| Advertiser | Metro Trains |
| Brand | Metro Trains |
| Posted | June 2013 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Outdoor/Out of Home |
| Market | Australia |
| AI Description | The ad features a whimsical blue cartoon character with flames on its head, evoking a humorous yet cautionary tone. The character represents a 'dumb way to die,' as highlighted by the text 'Set FIRE to your hair.' The ad's minimalist design underscores the message with a focus on bright, engaging colors. Originating from Metro Trains' campaign 'Dumb Ways to Die,' it uses dark humor to promote train safety, stressing the importance of precaution and awareness in a catchy, memorable manner. |
| Executive Creative Director | John Mescall |
| Creative Team | John Mescall |
| Creative Team | Pat Baron |
| Animation/3D | Julian Frost |
| Digital Team | Huey Groves |
| Digital Team | Christian Stocker |
| Group Account Director | Adrian Mills |
| Account Director | Alec Hussain |
| Account Manager | Tamara Broman |
| Producer | Mark Bradley |
| Producer | Cinnamon Darvall |
| Producer | Oliver McGill |